True Profit is the money you actually keep, not just the revenue you generate.

Many e-commerce brands focus on Gross Revenue or ROAS (Return on Ad Spend), but these metrics can be misleading. True Profit is your bottom line after every variable cost is subtracted from your revenue.

This calculator determines that number by accounting for:

- COGS (Cost of Goods Sold)

- Ad Spend (Across all channels)

- Transactional Costs (Payment gateway fees)

- Logistics (Shipping and Pick & Pack fees)

It is the single most important metric for understanding the health of your business.

It stops you from scaling losses and helps you scale winners.

If you only look at ROAS, you might think a campaign is successful because it generates high revenue. However, once you factor in shipping, fees, and product costs, you could actually be losing money on every order.

Knowing your True Profit allows you to:

-1. Bid Strategically: Know exactly how much you can afford to pay to acquire a customer (CPA).

-2. Cash Flow Management: Ensure you have enough actual cash to buy more inventory.

-3. Scale Confidently: Push budget into campaigns that contribute to the bank account, not just the vanity metrics.

Our calculator is the most accurate free profit calculator, provided the data you input is precise.

However, manual spreadsheets and calculators have a flaw — human error and static data. By the time you finish calculating today’s profit manually, the numbers have already changed.

This is where Reaktion.com changes the game. Instead of asking you to type in these numbers every day, Reaktion integrates directly with your store (Shopify, WooCommerce etc) and your ad platforms (Meta, Google, TikTok etc). We pull this data automatically in real-time.

Want to stop doing the math yourself? You can automate this entire process and see your live True Profit dashboard right now. 

Try Reaktion for Free.